About Us

BYC Sports & More Co., Ltd. is a diversified sports and education enterprise headquartered in Chiang Mai, Thailand.

Founded in April 2022 as a premier three-court indoor pickleball facility (foremerly know as "Backyard Court Chiang Mai"), the company repositioned its brand in May 2025 as “Your Hub for Pickleball, Badminton, Table Tennis & Wellness in Chiang Mai.” This strategic expansion enhanced court capacity and integrated comprehensive wellness offerings.

Strategic Vision and Core Business

We integrate sports management, community development, and educational initiatives to create significant regional impact. Our operations are structured across four core divisions:

1. BYC Pickleball & More (Sports Hub & Operations): Building Chiang Mai’s most inclusive active community. BYC combines professional-grade pickleball facilities with holistic wellness programs, bridging the gap between competitive sport and lifelong health for players aged 10 to 80.

2. Standout Pickleball (Equipment & Retail): Driving the game forward through product innovation and nationwide retail to help solidify our footprint in the active-lifestyle sector and expanded our reach beyond Chiang Mai 

We maintain high standards by partnering with leading industry brands, including Casali ABM, Joola, AMA Pickleball, Luft Pickleball, Lunar Pickleball, and others. 

3. Events, Camps & Activities: Organization of tournaments, corporate events, and wellness-focused workshops.

4. Sports Consultancy & Community Development: Offering professional services to organizations and institutions on facility management and program implementation. Our team maintains active involvement with leading academic institutions, including Nakornpayap International School, Singapore International School, SBS International School, Unity International School, School of Global Studies at Thammasat University, Faculty of Nursing at Chiang Mai University, Mahidol University International College (MUIC), Faculty of Mass Communication at Chiang Mai University, Assumption University, and Maejo University 

Commitment to Growth

A major corporate milestone occurred on October 7, 2025, with the acquisition of Standout Pickleball Thailand. This transaction accelerated our long-term commitment to advancing the pickleball ecosystem and strengthened our market position in Thailand's active-lifestyle sector.

Fostering Development through Education (2026 Initiative)

For 2026, BYC is launching a significant educational initiative. Our programs aim to inspire self-discovery, build lasting confidence, and cultivate essential life skills in young individuals (aged 14–24).

We deliver these programs internationally and across Thailand in diverse settings, including schools, colleges, and community organizations.

Programmatic Focus Areas:

• Volunteering

• Physical/Sports Achievement

• Skills Development

• Expedition & Leadership

Our Mission

To empower personal development, cultivate leadership, and enhance well-being through innovative sports, wellness, and education solutions.

Regional Presence

Headquartered in Chiang Mai, we are actively executing future expansion plans across Southeast Asia. We target strategic partnerships and management opportunities in sports and learning institutions across Singapore, Philippines, Myanmar, and Vietnam to establish a long-term regional footprint.

Legal and Corporate Information

BYC Sports & More Co., Ltd. is a juristic person duly registered under the Civil and Commercial Code of Thailand.

• Registration Date: October 17, 2025

• Registered Capital: 1,000,000.00 Baht