As the official distributor of Standout Pickleball in Thailand, we do more than supply gear; we leverage our infrastructure to dismantle social barriers for women and students. We are uniquely positioned to scale the sport nationwide while simultaneously advancing the cause of social justice.
Through the Standout Sisters Initiative, we are aligning with the Standout Pickleball Growth Program to empower Thai women and students, transforming every court into a high-stakes platform for leadership, agency, and gender equality.
To achieve this ambitious vision, we collaborate with a coalition of world-class brands, elite athletes, and international organizations. By bridging the gap between local grassroots effort and global excellence, we ensure our programs meet the highest standards of impact. We don’t just put paddles in hands—we build the future (เราสร้างอนาคต).
The Standout Sisters Initiative: 2026 Vision
In 2025, our partnership with Stefano Mocciola served as the vital introduction of pickleball to over 500 Thai and international students. This initial phase was about more than just the game; it proved that introducing sport to schools is a powerful catalyst for social connection. We don't stop at teaching the rules, we use the game to champion the leadership and confidence women and girls need to claim their rights.
In 2026, we are doubling our reach. Following our successful introduction of the sport, we are now scaling to train over 1,000 students and women. Through the Standout Sisters Initiative, we are shifting from introduction to impact, built on three pillars:
Safety as a Standard: We don't just advocate for safety; we have built the prototype. BYC Pickleball & More in Chiang Mai, Thailand serves as our primary model and operational template for nationwide deployment. Every facility we support is designed based on this proven environment to ensure consistency in safety, privacy, and inclusion.
Health as a Right: We bridge the gap between physical fitness and reproductive autonomy. By delivering vital health resources and education, we foster a generation of leaders who are as informed about their bodies as they are active on the court.
Economic Agency: We transform athletic discipline into financial independence. Our programs cultivate the high-level leadership mindset required for women to command their economic futures and drive professional success.
The Standout Sisters Initiative is driven by a set of principles that unite our team and community as we scale to empower 1,000 women and students across Thailand in 2026.
Centering the Sisterhood : Every programme we design begins and ends with the physical safety, emotional needs, and long-term growth of girls and women.
The Court as a Classroom: We transform the court into a high-energy environment where resilience is practiced and leadership is earned.
Removing Barriers : We provide world-class Standout equipment and modern coaching to ensure that lack of resources never stands in the way of talent.
Sustainable Solidarity: We collaborate with grassroots leaders and local organizations to ignite a nationwide movement that outlasts any single session.
Playing for Transformation: We don’t just play the game; we are committed to dismantling systemic inequity and redesigning the economic landscape for women in Thailand.
The Standout Sisters Initiative bridges the gap between global movements in sport, social development, and women’s rights. We don't just provide equipment; we execute a sophisticated strategy to ensure every girl in Thailand has the opportunity to lead.
We build deep, resilient partnerships with local grassroots organizations by prioritizing respect and cultural understanding. We do not just enter a community; we listen to it. Our contribution goes beyond surface-level support—we actively elevate the organizational capacity and program quality of our partners to ensure they thrive long after we leave.
This strategic vision is steered by Assistant Professor Rachada Dangchamroon, founder and co-owner of BYC Sports & More Co., Ltd. (Standout Pickleball Thailand). She integrates decades of dedicated experience in women’s advocacy with her background in elite sports. Under her leadership, we secure alliances with global players, ensuring that the Standout Sisters Initiative remains both highly innovative and scalable for every woman we reach.
We design sports programs that solve real-world problems. By collaborating with partners to gain deep insights into the intersection of gender and athletics, we create fresh concepts that meet the emerging needs of women and girls. We use the pickleball court as a laboratory for social change.
We influence industry leaders to recognize sport as a primary lever for a more equitable society. As front-runners in the fields of gender equality and development, we generate the energy, resources, and global attention necessary to put Thai girls on the world stage.
We don't just advocate for sport; we influence entire sectors to recognize athletics as a primary lever for building more equitable societies. As front-runners in the intersection of gender equality, social development, and elite sport, we lead the global dialogue to mobilize the ideas, energy, and resources necessary to put girls on a level playing field.
The Standout Sisters Initiative serves as a bridge between the court and the boardroom. We challenge traditional perspectives by proving that a paddle in a girl's hand is a tool for autonomy and leadership. By generating international attention and securing strategic resources, we ensure that the progress we make in Thailand contributes to a larger, global movement for women's rights.
We aren't just part of the conversation, we are setting the agenda for how sport can dismantle systemic barriers for the next generation.
Training 1,000 women and students in 2026 is more than a goal, it is a bold commitment to solving gender inequity through action. We know that ambitious challenges require a powerful, unified coalition. Our mission thrives on deep, cross-sector collaboration between grassroots women’s organizations, corporate partners, educational foundations, and government agencies.
Since 2025, our implementing partners have helped us transform the lives of over 500 students and women across Thailand. In 2026, the Standout Sisters Initiative will scale this footprint nationwide. We prioritize high-need regions where sport can catalyze the greatest change: from the urban hubs of Chiang Mai, Bangkok, Chonburi, Phuket, and Hua Hin, to the critical margins of migrant communities and refugee centers.
By bringing pickleball to these underserved areas, we ensure that the right to play and the path to leadership belong to every woman, regardless of her circumstances. We aren't just building a program; we are building a network of resilience that stretches across every border.
Be part of the progress. Follow our journey as we partner with grassroots organizations and government agencies to reach our 2026 goal. See exactly how your support is turning the "right to play" into a reality for 1,000 sisters.